One of the most interesting things I thought about last night is how a compelling nudge can reap a surprising result.
For instance, a Taylor Swift night featuring both somewhat well established and upcoming musical performers can be a possible “entry drug” to enjoying more locally produced music.
More compelling is the very successful fundraiser Raccoon Productions organized last night. With the right lineup and a compelling social experience, one could draw a crowd to what was one of the most successful gigs in a record-breaking four months for its venue.
The best thing about that night? I got surprised, again.